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Web products · AI systems · Automation

I build web products and AI systems that solve real business problems.

Founders and small teams come to me when a workflow has outgrown its spreadsheets, an idea needs to become a working product, or a site is not earning its keep. I turn those into software people actually use.

Mahad Usman, a web and AI developer, in a dark suit lit against a near-black background.
CurrentlyTaking new projects
RepliesWithin a day

Products I've helped bring to life

Client platforms, internal tools, and business websites — shipped, deployed, and in use.

  • You work directly with me. No account manager, no handoff.
  • Working versions land throughout the build, not on launch day.
  • Replies within a day, usually sooner.
  • SaaS products
  • Internal tools
  • AI automations
  • Business websites

Services

What I help businesses build.

Three tracks. Pick the one closest to your problem and it carries through to the form — if none of them fit, the last option on the form covers that too.

  • Where most projects start

    Web products

    SaaS platforms, dashboards, portals, and internal tools designed around how your business actually works, rather than around a generic template.

    • SaaS
    • Dashboards
    • Internal tools
    • Custom web apps
    Start a web product
  • AI systems

    AI agents and automations that take repetitive work off your team, built with the OpenAI Agents SDK and real prompt engineering rather than an off-the-shelf wrapper.

    • AI agents
    • Workflow automation
    • Chatbots
    • API integrations
    Start an AI system
  • Websites that perform

    Fast, polished business websites and landing pages, built around usability, performance, and turning visitors into enquiries.

    • Business websites
    • Landing pages
    • Shopify
    • WordPress
    Start a website

AI systems

I built the assistant that answers for this site.

Ask it what I have shipped, how I scope a project, or what working with me involves. It answers from this site's content and nothing else, links the section it drew the answer from, and tells you when it does not know instead of inventing something.

Ask Mahad's Assistant

Opens the full conversation. No sign-up, no email required.

  • Grounded in one source

    Answers are drawn from this site's own content, so the page and the assistant cannot tell you different things.

  • It says when it does not know

    A question the material does not cover gets told so, rather than a confident guess that reads well and is wrong.

  • Built to stay answering

    A question only reaches a model once cheaper routes have failed to answer it, and if every model is unavailable it falls back to searching this site directly.

Featured project

CommTrack

Turning spreadsheet-heavy operations into one connected system.

Before

After

Diagram, not a screenshot — CommTrack is an internal tool with no public deployment. Before: four separate spreadsheets — projects, hours, commissions and approvals — linked only by manual reconciliation. After: one system, CommTrack, holding all four, with a single recorded approval trail.
Problem

An agency team ran four things through spreadsheets: which projects were active, how many hours each person had put in, what commission those hours had earned, and whether a payout had been approved. Each lived in its own file, and none of them knew about the others.

That turned every payout question into a reconciliation job. Someone opened the hours sheet, cross-referenced the commission sheet, chased the approval, and worked the number out by hand — and an approval left half-finished stayed invisible until somebody noticed it was missing.

Solution

CommTrack holds all four in one place. Per-project dashboards show what is active and who is on it, hours are logged against the project instead of into a separate file, and commission is calculated from those hours rather than transcribed between sheets.

Approvals run through a routed workflow that records who signed off and when, so the state of a payout is a property of the system rather than something reconstructed from memory and a message thread.

Impact

Commission figures and approval state now come out of one system with a trail behind them. A payout question is answered by opening the project, not by rebuilding the number from three files.

Because approvals are routed rather than informal, work waiting on a signature is visible while it is still waiting — which is the point at which it can still be unblocked.

Internal platform, built for an agency teamNext.jsReactTypeScript

Selected work

The problem behind each build.

Every one of these is live at an address you can open. What follows each is what was actually wrong before it existed, and where a build was made to learn something rather than for a client, it says so.

Soulful Success

Learning management system for a coaching practice

Problem
A coaching practice was selling courses, mentorship, and business growth programs with no system underneath them. Payment happened in one place and course access was granted in another, so every new student had to be moved across by hand and nobody could see who had actually started.
Solution
A learning management system on WordPress, with WooCommerce handling payment and Tutor LMS handling course delivery and progress. The work was in the seam between them: making a completed purchase enrol the student and unlock the right program on its own, so the three systems behave like one.
Impact
Enrolment now follows payment without a manual step in between, and course, mentorship, and growth programs are administered from one place.

Restore Your Destiny

Sober living and recovery website

Problem
A sober living program for men in Camden County, New Jersey needed three very different audiences — families, referring professionals, and prospective residents — to find admissions information quickly, at a moment when none of them are in the mood to hunt for it.
Solution
A website covering the program, admissions, referrals, and recovery support, with each audience given a direct route to the thing they came for.
Impact
Admissions and referral information is reachable directly, rather than sitting behind a phone call.

AbdurRahman Mahmood

Business and creative strategist portfolio

Problem
A strategist working across business consulting, brand strategy, digital marketing, web design, and AI solutions needed one portfolio that held all of it without reading as unfocused.
Solution
A personal portfolio site presenting consulting, brand strategy, digital marketing, web design, AI solutions, and creative work as one coherent practice.
Impact
A wide range of services reads as range rather than as drift.

Stafyx

Operations staffing site for insurance agencies

Problem
Stafyx places trained operational staff with insurance agencies and growing businesses. That is a hard thing to sell cold, because handing your back office to someone else is a risk a buyer feels before they feel the saving. The objection had to be answered before the sales call rather than during it.
Solution
A WordPress site that opens on the friction the buyer already recognises — hours lost to non-revenue paperwork, the overhead of local full-time hires, quality that drifts across a fragmented workflow — and then walks through how a placement actually works, from learning the workflow to ongoing oversight and replacement if a match does not hold.
Impact
A prospect can read the entire engagement model before booking a consultation, so the first call starts at their specifics rather than at an explanation of the service.

Fine Line Lawncare

Local lawn care site with free-estimate booking

Problem
A lawn care company in Kalamazoo, Michigan competes for high-end residential work against firms that all look identical online. A homeowner collecting three quotes is really deciding who will turn up and do careful work, and a phone number on a plain page answers neither question.
Solution
A site built around that decision: the service area stated where a homeowner checks it first, the founder and the crew shown rather than described, the services broken out one by one, and a free on-site estimate as the single repeated action from every section.
Impact
Booking an estimate is one click from anywhere on the page, and the coverage area — Kalamazoo, Plainwell, Otsego, and southwest Michigan — is answered before a visitor has to ask.

Also built

Internal tool, built for a sales team

WHAZ Proposal Generator

An internal generator where a rep selects the relevant services in a short form and gets back a branded, ready-to-send proposal PDF.

Internal toolSource

Client site, creative studio

Gracode Studio

A studio website presenting digital, creative, branding, and business services, structured so each service stands on its own.

Visit site

E-commerce build

Cricket Store

An online cricket store where customers browse and purchase bats, balls, equipment, and clothing across those categories.

Visit site

Client site, video and animation studio

Mbseditzs

A studio site covering the services and the working approach, with an eight-question FAQ that settles scope, footage requirements, turnaround, and revisions before the first message rather than after it.

Visit site

Concept build, not client work

Footwear Storefront

A Next.js App Router storefront with category browsing, product pages, cart, blog, and contact. The product names and imagery are placeholder catalogue data for the exercise, not a licensed or trading store.

Visit site

Clients

What it's like working with me.

  • A huge thank you to Mahad Usman and Areeb Usman for creating my personal portfolio website. You both did an amazing job turning my vision into a clean, modern, responsive, and professional digital experience. Your hard work, attention to detail, and technical expertise genuinely made a difference.

    AbdurRahman Mahmood

    Business & Creative Strategist

    Read on LinkedIn
  • Huge thanks to Mahad Usman and Areeb Usman for the amazing work on my website. I truly appreciate your professionalism, dedication, and attention to detail. It was a pleasure working with you both, and I look forward to collaborating again in the future.

    Mustafa Rasheed

    Read on LinkedIn

How I work

A better way to build.

  • Problem before technology

    The first conversation is about what is actually broken, not about which framework to use. Half the time the useful answer is smaller than what you came in asking for.

  • You talk to the person building it

    No account manager relaying messages. The person designing and developing your product is the person you are emailing.

  • Working versions early

    You see something running well before launch day, and keep seeing it. Nobody disappears for six weeks and comes back with a surprise.

  • Built to be worked on

    Code and structure are left in a state the next person can pick up — including you, or whoever you hire after me.

Process

From problem to working product.

  1. Understand

    Define the problem, the workflow around it, who it affects, and what constrains the fix. This is where most of the value gets decided.

  2. Plan

    Agree the simplest thing that actually solves it, and write down what is in scope and what is not. Surprises here are cheap; surprises later are not.

  3. Build

    Design and develop it, sharing working versions as they land so you can steer while steering is still easy.

  4. Improve

    Watch how it gets used once it is real, and let that decide what changes next rather than guessing up front.

About

Curious about technology. Focused on useful products.

I got into this because I wanted to know how things worked, and I stayed because building something people rely on is more interesting than building something that only demos well. The useful skill turned out not to be knowing a framework — it was working out what a business actually needs before writing anything.

Most of my work is web products and AI systems: SaaS platforms, dashboards, internal tools, agents, and automations. I care that what I ship is easy to use, holds up under real traffic, and is structured well enough that the next person can work on it without cursing.

The part I find most interesting right now is agentic AI and automation — specifically where they remove genuine repetitive work rather than decorate a product with a chat box.

Understand the problem. Build the right thing. Keep improving it.

Background

  • React Developer, DevSum (Internship) · Aug 2025 — Nov 2025
  • Web Development Intern, Digitorm (Internship) · May 2025 — Aug 2025
  • Intermediate, Computer Science, Adamjee Government Science College · Aug 2025 — Aug 2027
  • Cloud Native Applied Agentic AI, Governor Sindh Initiative for GenAI, Web3 and Metaverse · Jun 2023 — Jan 2026
  • Computer Science, Saqib Public School · Aug 2023 — Jun 2025

Technology

Tools I build with.

Frontend
  • React
  • Next.js
  • TypeScript
  • Tailwind CSS
Backend
  • Python
  • FastAPI
  • SQLModel
  • Supabase
AI & automation
  • OpenAI Agents SDK
  • AI agents
  • Prompt engineering
  • API integrations
Platforms
  • WordPress
  • Shopify
  • Figma
  • SEO

Questions

The things people ask before they get in touch.

What types of projects do you work on?

I work on SaaS platforms, web applications, dashboards and internal tools, AI agents and workflow automation, and business websites and landing pages. The common thread is a specific business problem rather than a particular technology.

Can you work with a product that already exists?

Yes. I regularly improve, extend, optimize, or rebuild systems that are already running, including inherited codebases and platforms built by someone else. My first step is understanding what is already there and what is actually causing the problem, before I change anything.

Do you handle design as well as development?

Yes. I design in Figma and build the result myself, covering interface design, responsive layout, and the full frontend and backend build. For projects that need specialist brand or illustration work, I will tell you that rather than stretch.

How does your development process work?

Four steps. First I understand the problem: the workflow around it, who it affects, and what constrains the fix. Then I plan, agreeing the simplest thing that actually solves it and writing down what is in scope and what is not. Then I build, sharing working versions as they land so you can steer while steering is still cheap. Then I improve, letting how the thing actually gets used decide what changes next instead of guessing up front. Most of the value is decided in the first step, which is why I spend real time there before writing code.

How do you charge for projects?

I quote a fixed price for an agreed scope rather than billing by the hour, so you know the cost before the work starts. What a project costs depends on what it has to do, so I give you a number after the scoping conversation rather than a price list before it. That conversation is free and carries no obligation, and the written scope that follows it states what will be built, what it will cost, and roughly how long it will take.

How long does a project take?

It depends on scope. A landing page is measured in days, a business website in weeks, and a web application or AI system in weeks to months depending on how much has to be figured out first. I give you a timeline after the scoping conversation, not before it.

Do you provide post-launch support?

Yes. I do not disappear at launch. If something I built breaks, I fix it. Beyond that, I can stay on for ongoing changes, new features, or maintenance, arranged as an agreed monthly scope or as individual pieces of work. If you would rather run it yourself, that works too: the code and accounts are yours, structured so another developer can pick it up without needing me.

What happens after you contact me?

I reply within about a day. If the problem looks like a fit, the next step is a short call to understand the workflow, the goal, and the constraints. After that you get a written scope covering what will be built, what it will cost, and roughly how long it will take. There is no charge for that conversation, and no obligation to continue.

Contact

Got a problem worth solving?

Tell me what you're building, what's slowing you down, or what you want to improve. If I can help, we'll work out the simplest way to build it. If I can't, I'll say so and point you somewhere better.

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Not sure what you need yet? Start with a conversation.

Most projects start with a 30-minute call about what is actually broken. No pitch and no obligation — if I am not the right person for it, you will leave knowing more about who is.

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